Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Rewrite the Play - Non-Profit
Project type
Branding Package
Date
2025
The Story
This pro-bono project was designed for an athlete-led non-profit dedicated to mentoring and empowering young Black boys growing up without father figures. The mission was to build a brand that feels both aspirational and deeply supportive—using sports as a vehicle to foster community, resilience, and positive male mentorship.
The Design
To inspire confidence and a sense of belonging, the visual identity combines bold, energetic typography with a strong, grounded color palette. The resulting design projects athletic strength alongside approachable warmth, establishing a brand that feels motivating to young athletes and highly credible to prospective mentors and donors.
